Amazon India asks consumers to splurge in latest festive campaign

29 Aug,2018

By A Correspondent


Amazon India has kicked off the upcoming season with its campaign ‘Dil-Dimaag’. Aimed at preparing customers for the festive season, the campaign showcases the ease and convenience of shopping on


Conceptualised by Leo Burnett Orchard and directed by Jerald Packiasamy of Still Waters Films, the campaign brings alive the heart and mind through twin characters in the film and showcases the eternal debate between the two when it comes to shopping online.


Said Ravi Desai, Director Mass and Brand Marketing, Amazon India: “When it comes to shopping on Amazon we see that there is a conflict between the heart and mind of consumers. There is a desire to shop on Amazon but they are held back by certain things which they are unaware of. The Dil-Dimaag campaign seeks to help customers understand our offerings better especially in categories where purchases are planned in advance. The upcoming festive season will be the biggest celebration yet on where customers can expect the widest selection, the best deals and maximum savings.



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