Advertisers increasingly opting for ads on mobile video, reports AdClarity

31 Aug,2018

By A Correspondent

 

Of the 30,000 digital advertisers detected active in the last one month, more than 3000 were wooing the mobile audience through video campaigns on their mobile devices. This number has been on the rise, reports AdClarity, a media intelligence tool that keeps a keen eye on the internet for ads and advertisers.

 

Said Shai Etzion, Chief Revenue Officer of Israel-based BI Science, the creators of the technology: “Our ad intelligence technology is watching the internet all the time. It scans thousands of top publishers and tens of thousands of YouTube videos to provide a deep understanding of who is advertising where and to what extent. We have seen some fantastic movements on the mobile front, especially in India.”

 

Adby Ventures, the company representing BI Science in India, claims to have enabled many Indian publishers and advertisers to understand the local digital advertising landscape better. “We have now launched Mobile Video Intelligence in India. The addition of this channel will provide brands, agencies and publishers with a broad and complete cross-channel perspective on competitive strategy and spends. And it’s updated daily,” said Saurav Patnaik, co-founder, Adby Ventures.

 

 

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