Abhinav Verma to lead new data intelligence unit at Whyness Worldwide

08 Aug,2018

By A Correspondent

 

Abhinav Verma

Whyness Worldwide announced the launch of a new business vertical that aims to be the meeting point of both the future of marketing and data intelligence. Whyness has a strategic alliance with Boston-based Findability Sciences, a SoftBank portfolio company a leading data specialist. Together, they envision a seamless merging of marketing strategy, creativity and content with the action-oriented insights of big data.

To kickstart this process, Whyness has brought on board Abhinav Verma as Director – Digital, Data and AI. He has previously led the digital marketing mandate at Airtel. He is also a Hyper Island alumnus and was also associated with Wieden+Kennedy, Whyness Worldwide, Geometry Encompass and Babajob.com (now bought over by Quickr) in the past.

 

Said Ravi Deshpande, Chairman and Founder, Whyness: “The fusion of creativity and data gives clients a sophisticated marketing suite that gives much greater understanding and insights into consumer behavior. That means greater accuracy in communication and thus more bang for your buck. At Whyness, we are constantly changing ourselves with every progress in the digital ecosystem, and therefore we’ve appointed Abhinav, who I believe, has a natural flair for data, digital and AI and having him onboard adds great value to the Whyness-Findability alliance.”

 

Added Anand Mahurkar, CEO, Findability Sciences: “Globally, we have experienced that every CMO is wondering how to make use of AI in the marketing function. With our Whyness collaboration, I say we now offer AI Inspired Creativity! Abhinav brings a combination of creativity and understanding of modern technology applications to the marketing function. We are very excited to have him onboard and offer one of the best solution to CMOs worldwide.”

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