Abbott helps to simplify diabetes with ‘Real Heroes 2.0’ campaign

10 Aug,2018

By A Correspondent

 

Abbott has unveiled its latest campaign in India focusing on how people are living a full life with diabetes, thanks to modern healthcare. The initiative stems from the success of its last year’s Real Heroes campaign. The objective of the campaign this year is to help inspire people through positive conversations to live their best lives, despite the challenges they may face after being diagnosed with diabetes.

 

Commenting on the campaign, Vivek Mohan, Divisional Vice President, Corporate Global Marketing, Abbott said: “Everyday around the world, Abbott helps people live their best lives with our life changing technology. This film shows inspiring people not letting diabetes stop them from having amazing experiences. The campaign aims to remove the stigma associated with having diabetes, and provides those diagnosed with it with knowledge that can help them overcome challenges they may face, and unlock all that life has to offer.”

 

 

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