Vodafone’s Siddharth Banerjee to head Sammie jury

27 Jul,2018

By A Correspondent

 

The second edition of Social Samosa’s industry mandate for brands has received more than 230 nominations from 120 brands across 19 categories and 14 special categories.

 

The jury panel headed by Siddharth Banerjee includes Apurva Chamaria, Chief Revenue Officer, Rategain;  Prashanth Challapalli, Chief Operating Officer at Leo Burnett Orchard;Sanjay Mehta, Joint CEO, Mirum India; ShoumyanBiswas,VP Marketing at Flipkart; Sulina Menon, Managing Partner, OMD India and Vivek Bhargava, CEO, DAN Performance Group.

Speaking on the second edition, Siddharth Banerjee EVP – Marketing, Vodafone India said “The world of social media has brought fascinating and unique opportunities for business and brands. With increased access to data, social media platforms have explosively grown in India and consumers have increasingly adopted the mobile screens for their feeds of entertainment and information. In this context, brands and marketers who understand changing habits and craft their marketing mixes keeping their refreshed consumer understanding in mind, will have better chances for engaging with consumers and growing their business. It is these brave ones that the SAMMIE will seek to salute!”

Added Hitesh Rajwani, who has just been elevated as CEO, Social Samosa: “We started off with a goal and today it is a mission! A mission to commemorate and celebrate the success of Human Brands who have brought about pivotal growth and maturity in this fairly new ecosystem.”

 

 

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