By A Correspondent

After launching in the Tamil GEC market in India earlier this year, Viacom18 has launched Colors Tamil HD in Singapore. The channel went live on July 3 on StarHub with five original fiction series and will be available for a free preview till noon on August 13.

Ravish Kumar

Said Ravish Kumar, Head – Regional Entertainment, Viacom18: “Regional content is growing exponentially and Singapore with nearly half a million Tamil speaking households is a significant regional entertainment broadcasting market. Colors Tamil HD is one of our pathbreaking channels that promises to deliver new and never seen before content to Singaporean Tamils. Thanks to our successful partnership with StarHub, we are now happy to be part of the Tamil speaking homes in Singapore directly.”

Anuj Gandhi

Added Anuj Gandhi, Group CEO – IndiaCast: “We are delighted to associate with StarHub in yet another momentous launch occasion. After having successfully positioned Colors andRishtey globally, it gives us immense pleasure to now take ColorsTamil HD to the Tamil diaspora across the globe starting with Singapore. We are confident that this will be a whole new experience for the Tamil-speaking audience and offer them new, refreshing entertainment.”

Anup Chandrasekharan

Added Anup Chandrasekharan – Business Head, Colors Tamil: “It is encouraging to hear about the popularity of our channel from far and wide. Tamil which is one of the four official languages of Singapore will now have for its viewers a channel that has powerful, thought provoking and socially conscious content. Our endeavour is to provide a ‘meaningful Tamil experience from India’ for our Tamil speaking Singaporeans. A special thanks to Arya for being a significant part of the Colors Tamil journey.”