Uber India unveils second leg of ‘BadhteChalein’ campaign

06 Jul,2018

By A Correspondent

 

Uber has unveiled the second leg of its recently launched India brand campaign – ‘BadhteChalein’, featuring brand ambassador Virat Kohli. The campaign has been envisioned around the brand’s new positioning that is intended to build Uber as an enabler of movement in order to ignite opportunity for all to progress in life.

 

Commenting on the campaign’s driver focussed narrative, Sanjay Gupta, Head Marketing Officer, Uber India said: “Uber is always finding ways to celebrate its driver partner community. Each day, our driver partners play a pivotal role in moving India forward and it is our constant endeavour to enable them to achieve greater heights. Through the representation of driver partners across the country in the ad film ‘Virat’s XI’, we want to showcase Uber as an inclusive platform that welcomes diverse backgrounds and provides entrepreneurship opportunities to millions of people. It further extends to strike the right balance between economic opportunity and dignity of the vocation. Virat plays the role of a coach, encouraging his star team to bring their best to the table at all times; all of this in a cinematic and engaging manner.”

 

 

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