TVS Jupiter celebrates 2.5mn sales milestone in latest brand campaign

12 Jul,2018

By A Correspondent

 

TVS Motor Company announced a new marketing campaign for TVS Jupiter. This new marketing campaign celebrates the achievement of 2.5 million units in sales for TVS Jupiter and for being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) Study.

 

Commenting on the milestone, Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company, said: “In a span of less than five years, TVS Jupiter has become a beloved brand with its promise of Zyada Ka Fayda delivered via superior vehicle quality, and offering Zyada in terms of comfort, convenience, mileage and space.  The scooter has been a critical driver of scooterisation across the country and this has been acknowledged by the J.D. Power 2018 study, wherein TVS Jupiter was awarded “The most appealing executive scooter”. This accolade, yet another manifestation of the unwavering faith of our 2.5 million+ customers, is a truly humbling experience. It reinforces our intent to continually deliver consumer delight so that they enjoy Zyada Ka Fayda.”

 

 

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