The Social Street inks partnership with UK-based Works Ltd.

17 Jul,2018

By A Correspondent


The Social Street has entered into a partnership with UK-based Works Ltd in a move to promote sports advertising.


Works has been associated with several sporting events including the recent FIFA World Cup in Rusia where it was commissioned to roll out the official look for the event.


Commenting on the new association, Mandeep Malhotra, Founding Partner & CEO, The Social Street added, “With Works we have gained a partner who will provide us with tremendous support to build a strong sports marketing arsenal. Their bespoke body of work – be it design, branding or production across mediums – speaks volumes. We’re extremely delighted to join forces with Works as our go-to partner for everything that is sports. We look forward to working with them on a series of joint initiatives in India and across South Asia.”


Said Roy Webber, Founder & CEO, Works: “This is a wonderful opportunity for Works. India and South Asia have such an appetite and love for sport and entertainment – to be a part of the energy created by this growing and vibrant market is an exciting prospect for us. It’s so important to engage with a like-minded and trusted partner when we enter a new territory. Mandeep is building something quite special with The Social Street and to collaborate with them at this point marks the beginning of a great new chapter for Works.”


Aimed at inspiring innovation in sports, The Social Street and Works will collaboratively approach assignments and campaigns to capitalise on opportunities in India as well South Asia.


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