Tanishq launches campaign titled #HeeronMeinHeera

09 Jul,2018

By A Correspondent


Jewellery brand Tanishq has launched a campaign on how today’s customer should keep a set of pointers in mind when investing to buy diamonds. The film encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes care in order to give their customers nothing less than a perfect Solitaire- a true #HeeronMeinHeera.


Created by 22feet Tribal Worldwide, the film #TanishqPromises shows a Tanishq jeweller at Tanishq Diamond centre, speaking about the symbolisation of diamond to that of a person who you give your heart to.


Said Deepika Tewari, AVP- Marketing, Tanishq, on the film: “Diamonds and solitaires are an expression of celebration and exclusivity. However, the quality of solitaires is very difficult to ascertain and there isn’t a lot of information in the marketplace for customers to rely on. Through this campaign, we took it a responsibility to really address the situation by bringing ahead pointers that consumers need to keep in mind when investing in diamonds. We at Tanishq have eight stringent parameters that we follow to ensure all our diamonds are immaculate. Everyone deserves to live their perfect diamond dream and we at Tanishq offer them #HeeronMeinHeera, it is a #TanishqPromise.”


Speaking on the film, Vineet Gupta, Group CEO, DDB Mudra Group said: “Tanishq is undoubtedly India’s largest, most trusted and fastest growing jewelry brand. This has been possible because this brand has always stayed true to its promise of purity and superior creations. Our intent with this film was to bring out this very fact, while educating the consumers about Tanishq’s strict, multi- step selection process for their solitaires.”



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