Syskaropes in Amitabh Bachchan as brand ambassador

16 Jul,2018

By A Correspondent


Syska Group has entered the wires and cables segment in India and has roped in actor Amitabh Bachchan as brand ambassador for this business with campaigns to kickstart on television screens very soon.


Said Rajesh Uttamchandani, Director, Syska Group: “We can see exponential opportunities for Wires & Cables business in India. The household wire segment is a 12,000-crore market and the segment is expected to boom with growing demand for power and light. This is further fueled by low penetration of organised players in the Indian market. We at Syska, are committed to bring to India world class wires and cables that can cater to the masses. We will continue to contribute towards the make in India initiative of the government and are proud to generate employment under Skill India initiative.”



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