SoundLogic gets M S Dhoni on board as partner-evangelist

02 Jul,2018

By A Correspondent


SoundLogic has roped in former India captain Mahendra Singh Dhoni as a partner-evangelist. Speaking about the partnership, Sagar Gwallani, CEO of SoundLogic said, “Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers.”


SoundLogic recently appointed PointNine Lintas as its full service agency. The agency is working with the team at SoundLogic and Mahi to create the marketing roadmap for the brand.


Added Vikas Mehta, CEO, PointNine Lintas: “Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.”



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