Sony LIV gets India-England cricket series into focus with #Epic70daybattle

13 Jul,2018

By A Correspondent


Sony LIV has launched its ad campaign for the India tour of England titled, #Epic70daybattle. The film focusses on the game of cricket and how we have sent our best men to England for this 70-day long tour.This film has been conceptualised by Publicis Ambience and the creative minds at SonyLIV.


Said Abhishek Joshi – Head Marketing, Subscription and Content Licensing of Digital Business at Sony Pictures Network India (SPNI): “After the success of our FIFA film which was the only Indian brand that featured on the YouTube global list of best soccer films that were created for the 2018 FIFA World Cup, this film on cricket is a completely different take on advertising. We created a campaign that will connect with all cricket fans across the nation and bring them closer to the sport. The campaign focusses on the game of cricket and the passion it evokes. Team India will bring to the fore their incredible and different styles and add value to the game. With India tour of England, we are extending our promise of a seamless viewing experience while maximizing audience reach across mobile and personal screens.”



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