By A Correspondent

Skybags has launched adigital challenge titled #BagtheBall. Speaking about the campaign, Sudip Ghose, CEO, VIP Industries said:“#BagtheBall challenges people’s creativity and encourages everyone regardless of age and gender to show off their football moves. As a brand, we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The idea is to reach out to and engage with all especially the youth. It is seeing tremendous response with entries coming from all across India. Whether one is a fan of the game or not this challenge is for everyone.”