‘Rudra’ forges ahead on Nickelodeon

18 Jul,2018

By A Correspondent


After the success of homegrown characters like Motu Patlu, Shiva and Gattu Battu, Nickledoeon’s all-new (and fifth) ‘Made in India’ IP, Rudra has emerged in the first weeks of its entry in telly-land.


Rudra is a magic comedy series that was launched on June 11. Meanwhile, the channel has also reported success with the show “Daduji Shorts”.


Speaking about the success of the homegrown characters, Nina Elavia Jaipuria, Head – Kids Entertainment at Viacom18 said: “Nickelodeon has always identified white spaces and launched characters that are groundbreaking. Our understanding of kids, their choices and their discerning entertainment needs has helped us introduce characters that are endearing and relatable. The kids, in turn have loved our shows, stories and characters and made them a huge success in such a short span.  Rudra stands testimony to our endeavour of creating characters that kids adore and cherish.”


Nickelodeon continues to be at the forefront of innovation in the category. Each of the local home-grown Nicktoons from PakdamPakdai, India’s first chase comedy, Motu Patlu – the only show in the kids’ category with adult protagonists, that has gone on to be a chart topper to Shiva, India’s super kid and GattuBattu, India’s first animated detective series and now India’s fist magictoon and prince of Magic “Rudra Boom ChikChik Boom” have all introduced kids to new genres of entertainment. The vast and diverse content library establishes Nickelodeon as the largest and most versatile homegrown content library in the category, driving the category towards new echelons of growth.”



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