Ram Sehgal to be conferred with AAAI Lifetime Achievement Award 2018

06 Jul,2018

By A Correspondent


The Advertising Agencies Association of India has announced that this year’s AAAI Lifetime Achievement Award will be awarded to veteran advertising professional Ram Sehgal. This is the highest honour to be given to an individual in India for his/her outstanding contribution to the advertising industry.


Making the announcement, Nakul Chopra, President, AAAI, said: “Mr Ram Sehgal has been a role model for generations in our industry – he is a legend in his own right. The manner in which he led Contract to becoming one of India’s finest and most respected agencies became an inspiration for the entire industry to try and emulate. He richly deserves this honour”


Added Ashish Bhasin, Chairman of the AAAI Lifetime Achievement Award Selection Committee: “Ram Sehgal embodies the pioneering spirit of Indian entrepreneurship while being part of a larger international agency network. The foundation he laid thirty years ago has grown to be a worthy jewel in the international group’s crown.”


Other members of the selection committee for the award included Sam Balsara, Srinivasan K Swamy, Ambi Parameswaran, Nakul Chopra, and Jaideep Gandhi.


Adds an AAAI communique on the announcement: “This award is being bestowed on Ram Sehgal in recognition of his outstanding leadership and contribution to the advertising industry; in literally establishing Delhi as a premier centre for advertising in India  it was this foundation that later led JWT Delhi to become the largest office in India and among the largest in the world; in moulding Contract Advertising into one of the finest agencies of the day in so much that it was fiercely independent and a worthy rival to its own parent HTA; in attracting and nurturing some of the finest talent to Contract Advertising across disciplines; in leading Contract to be recognised as a powerhouse for strategy and creative; in leading AAAI and establishing one of the finest training programs in the industry ever; in setting the highest standards of professionalism that became the standard for generations that followed; and not in the least for his immeasurable contribution to social causes.”



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