PointNine Lintas and MS Dhoni ask audiophiles to #JusBol

09 Jul,2018

By A Correspondent


PointNine Lintas has conceptualised and executed a multimedia campaign for the launch of Sound Logic’s new Voice Assistant Wireless audio range. As the omni-channel agency of the brand, PointNine Lintas designed the entire campaign leveraging Sound Logic’s partner-evangelist, Mahendra Singh Dhoni.


Said Vikas Mehta, CEO of PointNine Lintas: “We are delighted to help Sound Logic create its first major marketing campaign in India. It’s a singular campaign that maps the entire user journey from awareness right up to commerce. Mahi’s upcoming birthday presented a great topical opportunity for us to offer something exciting to his fans and a limited edition range was born. Flipkart has been an invaluable partner in agreeing to do a first-ever flash sale for our products, giving us a great platform for the brand to make a debut.”


Added Sagar Gwallani, CEO & Co-founder of Sound Logic: “SoundLogic strives to be at the forefront of innovative technology at accessible price points. With this campaign we want to communicate how user-friendly SoundLogic’s voice-assisted range of audio products are. As the campaign is all about giving commands to the voice assistant, there cannot be any better choice than Captain Cool, who is known for his leadership qualities on and off the field.”



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