PayPal re-enforces commitment to India via latest marketing campaign

13 Jul,2018

By A Correspondent

 

PayPal has unveiled its first marketing campaign in India – Safe Hai – emphasising the company’s commitment towards securing digital transactions. The campaign highlights PayPal’s focus on risk and security and backed by insights that security is a key priority for Indian consumers.

 

Speaking about the campaign, Jayant Desai, Head of Marketing, at PayPal India said: “We are excited to launch our first marketing campaign in India. Pay Pal stands behind your money and lets you make payments within India and across the world with one account. Consumers and merchants want to feel the excitement of being part of a global economy. We want them to know that PayPal takes steps to ensure the safety of their financial data from being compromised while making online payments. Our campaign that has both traditional and digital legs to it and aims to drive comprehension amongst consumers and merchants how PayPal the Safer, easier way to pay. Safe Hai”

 

Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer of the creative agency:”The India launch for global online payments giant PayPal has been an exciting journey for us. Worldwide, PayPal is synonymous with safety and our campaign too is pegged on the promise of ‘Safe hai’. Rajit Kapur is the anxious Indian father forever worried about making online transactions. The campaign shows how, with a little help from his family, he makes PayPal the secure go-to option for all their online payment needs. Here’s to more Indians discovering safe and sound online transactions with the world-leader in the category.”

 

 

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