Omnicom rolls out precision marketing platform, Omni

13 Jul,2018

By A Correspondent


Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalised consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.


Said Omnicom Media Group CEO Daryl Simm: “When we launched Annalect seven years ago, we dedicated ourselves to transforming the effects of data and analytics on media. With Omni, we’re extending everything we’ve learned to transform the entire marketing process.” “Omni connects our talent around a single view of the consumer and inspires them to create the best integrated ideas that drive success for our clients.”


Added Omnicom Digital CEO Jonathan Nelson: “Until now, the idea of mass personalization was more of an aspiration than a reality.  Omni changes that.  This is precision marketing at scale and in action.  And the new platform can be leveraged by all Omnicom clients across multiple disciplines.”


Said Tony Harradine, CEO of Omnicom Media Group Asia Pacific: “’In keeping with our vision at OMG, Omni’s launch represents another significant step towards our ambition to create best-in-class data infrastructure and capability for our agency brands. We are hugely excited by this global innovation and are already realising its incredible impact for our agency brands and clients.”


The broad roll-out of Omni comes after several months of implementing the platform on select creative, media and CRM business engagements. Deployment of Omni will continue across Omnicom’s leading agencies in the coming months.



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