Nestle partners with Elephant for breakfast range

04 Jul,2018

By A Correspondent

 

Nestle partnered with Pune-based Elephant for the design strategy and packaging for its just-launched breakfast range NesPlus.

 

Said Ashwini Deshpande, Co-founder, Director, Elephant: “Indian have some very peculiar breakfast habits and preferences. What sets this range apart is the fact that it remains crunchy even inside milk. Since the cereals shelves are dominated with multinational and national brands already, this exercise was about creating new category codes while keeping Nestle equity enhanced”

 

The design team at Elephant brought out the multi-sensorial consumption experience by using a combination of custom illustrations with product photographs. A clean hierarchy with rays connoting the morning mood and colours mirroring the flavours, the range has been designed with flexibility to add more formats and variants, notes a communique from Elephant.

 

 

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