My FM unveils story festival on ‘Zindagi Express Show’

31 Jul,2018

By A Correspondent

 

FM station network My FM has introduced a 10-day story festival which will feature stories of some of the legendary authors. The story will be narrated by RJ Aarti and will be broadcast across Gujarat from 9pm onwards every weekday.

 

The story festival will feature the works of authors such as Rabindranath Tagore, Prem Chand, Amrita Pritam, R K Narayan and many more. Every day one of the legends story will be featured in the show.

 

Commenting on the initiative, Rahul Namjoshi, Business Head, My FM said:“Our show Zindagi express has been getting outstanding response in Gujarat. This festival is an attempt to offer differentiated content and a unique listening experience to our listeners. Looking forward for an intriguing response.”

 

Speaking on the initiative, Vinay Manek, National Programming Head, My FM added: “The idea behind doing this was to being alive the art of storytelling which is an integral part of entertainment in India. With the current lifestyle of people who are either continuously busy on their watsapp or who have becoming couch potatoes, the art of storytelling has gone missing. With our small effort we hope to revive the lost love on the art of storytelling.”

 

 

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