Motilal Oswal’s next addresses volatility in stocks

13 Jul,2018

By A Correspondent


Motilal Oswal has launched a new ad campaign to address current stock market volatility. The company has been playing an instrumental role in being the finance partner of choice among its consumers. Over a period of three decades, it has provided products and advice to help create wealth through equity investing.


Said Ramnik Chhabra (Director Marketing MOFSL): “Volatile markets test patience and reward conviction. In times like these, it is important to invest in quality stocks and hold on to them even during tough market conditions. It’s what we focus on with our “Buy Right: Sit Tight” investing philosophy. The TVC tries to demonstrate this through the vivid metaphor of the bull ride.


Added Garima Khandelwal, Executive Creative Director, Mullen Lintas: “Motilal Oswal wanted to make an industry point to stay invested when the market is rough, we wanted to continue the brand tonality of saying it laterally, thus the metaphor of a mechanical bull, also using the same track, some properties we have now built for the brand.”



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