McDonald’s wins 2018 Spikes Asia Advertiser of the Year title

25 Jul,2018

By A Correspondent


Spikes Asia has revealed that McDonald’s is this year’s recipient of the Spikes Asia Advertiser of the Year Award.


The year 2017 alone saw six different campaigns from three different countries win 10 Spikes Asia Awards. This included a Creative Effectiveness Spike for #MacItBetter, which showed how the work drove tangible business effects for the Big Mac and the brand in Australia.


Said Joe Pullos, Festival Director, Spikes Asia commenting on the announcement:“The awards at Spikes Asia are all about celebrating and championing Asian creative and McDonald’s has achieved monumental success for their branded communications both here in APAC as well as globally. It’s an instantly recognisable brand that continues to evolve and drive for higher standards in its creativity specifically nuanced for this region. We’re very excited to be able to reward the company’s commitment to innovative communication.”



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