Madhavan chosen as face for Elite Matrimony

17 Jul,2018

By A Correspondent


Matchmaking service Elite Matrimony has launched a new TV commercial starring actor Madhavan.


Said Murugavel Janakiraman, CEO – “The elite have a unique challenge of finding a “personal and lifestyle match” that fits their aspirations and stature. Businessmen, celebrities and entrepreneurs succeed professionally because they’re experts in their area and likewise Elite Matrimony is a matchmaking expert offering wider choices and better matches for the rich and the affluent. Actor Madhavan known for his unique portrayal in cinema, elegance and pan India appeal was a perfect fit for us to showcase the exclusive Elite Matrimony matchmaking service.”


Added Roshni Chandran, Director, Primary Colours Creative agency: “We looked at the challenges faced by affluent parents in finding a match for their daughter or son and scripted a story around it. In collaboration with the client, who chose actor Madhavan, we took a direct approach of recommendation of the service by the celebrity.”



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