Lenovo appoints Publicis Media as its global media agency

18 Jul,2018

By A Correspondent

 

Lenovo has selected Publicis Media to handle its global media strategy, planning and buying through a bespoke client unit called Lenovo One Media, which will be directed by Performics and Spark Foundry.

 

Said Matt Bereda, VP of Marketing at Lenovo: “We are excited to work with Publicis Media to consolidate our media activation efforts and leverage their best practices for driving more efficiency and effectiveness.”

 

Mayoori Kango

Said Mayoori Kango, Managing Director at Performics. Resultrix India:  “We are very happy to expand our two-year local digital relationship with Lenovo PC division to now a larger all media mandate across whole of Lenovo and Motorola through this global win. Their culture of innovation is a perfect fit for us, and we are excited to use our strategic capabilities to uncover new insights on their audience that deliver growth.” In India, the bespoke client unit Lenovo One Media will be led by Love Guglani.

 

 

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