KBC 10 salutes the spirit of resilience with #KabTakRokoge

24 Jul,2018

By A Correspondent


In its 10th season, KBC is back with its iconic host Amitabh Bachchan and will applaud the undying spirit behind every struggle. Celebrating the spirit of resilience, Sony Entertainment Television, has unveiled the theme for this year’s campaign – KabTakRokoge.


Conceptualised and written by the Dangal duo Nitesh Tiwari and Nikhil Mehrotra, the campaign highlights three relatable stories. The films have been directed by Nitesh Tiwari and Ashwiny Iyer Tiwari.


Said Aman Srivastava, Head – Marketing at Sony Entertainment Television said: “KBC is an Iconic show. Its campaigns in past years have touched and moved millions of Indians. It has won National and International awards and has successfully built anticipation for the show. This year’s theme of ‘Kab Tak Rokoge’ is both inspiring as well as upbeat and reflects Indian society’s prevalent ‘Can Do, Will Do’ attitude. Nitesh Tewari has always created magic with KBC campaigns and this year again, he continues to weave the same magic with relevant insight captured with great cinematic impact. This time around, we also have Ashwiny Iyer Tiwari who will direct a film for the campaign.”



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