Kalyan Jewellers unveils new campaign with focus on trust

19 Jul,2018

By A Correspondent


We’ve read about it already and now the TVC is here. Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of trust that the brand attributes itself to.


Speaking about the campaign, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said: “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”


Speaking about the ad film, Kartik Smetacek, L&K Saatchi & Saatchi added: “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”



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