JSW Cement showcases resilience and durability in latest brand campaign

03 Jul,2018

By A Correspondent

 

JSW Cement has launched its latest film promoting its new Concreel HD product. The TVC is conceptualised by Ogilvy, Mumbai and been filmed against the backdrop of life in a remote army camp.

 

Commenting on the ad, Nilesh Narwekar, CEO – JSW Cement said: “We envision JSW Cement as a product that is known for its inherent strength, superior quality and highest degree of durability. As a company, we are constantly gathering extensive understanding of the consumer needs and harnessing this to offer products which can fulfill not just the rational but also cater to emotional needs of the consumers. We are confident that this campaign will resonate with our company’s philosophy and further strengthen our market position across India.”

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