Jagran.com launches campaign to measure City Liveability Index

17 Jul,2018

By A Correspondent


Jagran.com has launched a new citizen connect initiative – My City, My Pride – to measure and drive development of cities through public participation. The key objective of the campaign is to produce data-driven insights that will help raise citizen awareness and generate ideas of change through collaboration leading to an actionable plan for development of cities.


During the first stage, the programme will invite citizens to score their respective cities across five fundamental pillars – health, infrastructure, economy, education and safety. These scores will be analysed by knowledge partners – KPMG and ICFJ, along with Jagran’s editorial teams. Towards the end of this stage, a City Liveability Survey Report will be published in partnership with KPMG.


Commenting on the launch of the new campaign, Apurva Purohit, President – Jagran Prakashan Ltd. Said: “Being cognisant of our responsibility to be enablers of change, with this initiative we aim to provide robust data driven insights and help solve civic problems at a local level. The idea is to encourage city development in an interactive way through public participation – since no one knows a city better than its citizens. We hope that this platform will act as a catalyst for change by bringing together citizens and administrators, thereby forming communities that identify core issues and develop solutions for a better city”


Added Bharat Gupta, CEO, Jagran New Media: “As a media organisation, we are the voice of the people, and so we want to provide them a platform where they raise their concerns and we can find a solution to their problems in a collaborative way. My City, My Pride is one such initiative from Jagran New Media, where we are engaging users using online and offline mediums and enable action through user participation.”



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