Ideate Labs beefs up its leadership team

17 Jul,2018

By A Correspondent


Ruchika Kumar

Pallavi Naidu

Vrutika Dawda

Ideate Labs has appointed Ruchika Kumar and Pallavi Naidu as Business Heads at its Mumbai office.


Said Vrutika Dawda, Director, Ideate Labs on the appointments: “I am delighted to welcome Ruchika and Pallavi on board. Together, they come with a rich experience spanning over a decade each across marketing, digital and broadcast media. Ruchika who was associated with Pepsi MTV Indies, will now develop and create new IPs and white label products for Ideate Labs, while Pallavi who was in Singapore for over a decade, working with agencies like O&M and Leo Burnett, will now focus on our geographic expansion.”



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