ICICI Bank makes banking easier via iMobile app

05 Jul,2018

By A Correspondent


ICICI Bank has launched an iMobile app that offers a full-service bank over the phone. Ogilvy has brought this proposition alive with a campaign titled, ‘Ek App mein poora bank’ / ‘Your bank in an App’.


Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “ICICI Bank’s every attempt is to make banking a pleasurable experience for its customers. Its iMobile app offers the customer the experience of ‘Ek App mein poora bank’. That is the creative idea. The two protagonists in the films bring alive the ease of use, convenience and effortlessness of this product in a light hearted and humorous manner. Reiterating the joy of banking with ICICI Bank.”


Added Walter Noronha, Senior Vice President, Ogilvy: “Our aim was to communicate all products and services in one app, with a view to cross sell the multitude of offerings by the bank and drive the brand experience further.”



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