HP introduces ‘Print Befikar’ campaign

24 Jul,2018

By A Correspondent


HP India has launched its ‘Print Befikar’ TVC-led campaign, introducing the home segment to its new range of ink tank printers. Primarily targeted at parents of school-going children between the ages of 4 to 14, it is positioned as a solution to affordably meet printing needs of parents of school going kids for projects and home paperwork. It has been created and shot by BBDO.


Said Neelima Burra, Country Marketing Director, HP India on the campaign: “With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”



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