Happy mcgarrybowen unveils ad film for Jabong’s Big Brand Sale

30 Jul,2018

By A Correspondent


Jabong has launched its new marketing campaign to promote the fourth edition of its ‘Jabong Big Brand Sale’, which will end today. Happy mcgarrybowen created a 360-degree campaign for the same titled #OutOfTheWorld.


As part of the campaign, the agency created a 30-second television commercial set in outer space. The commercial has fashionable people floating about in zero gravity chasing an army of shooting stars. Said Gaurav Kackar, Head of Brand, Jabong: “This campaign supports our bi-annual sale property- Jabong Big Brand Sale, which is about the best of international and Indian brands available at unbelievably great discounts. Our brief was to create a Jabong world where people express their individuality and sense of fashion, eluding the pull of the real world norms. Happy mcgarrybowen creatively translated the brief into the #OutOfTheWorld campaign. All credit to the collaboration between Happy mcgarrybowen and Jabong teams along with the director’s vision to capture the brand essence in a unique way and at the same time highlight the key sale callouts and innovations.”


Added Kartik Iyer, CEO of Happy mcgarrybowen: “In a typical situation, this would be another opportunity to do another sale ad. But this is Jabong and the team seems to just push the experience of every piece of communication, every single time. A fresh take on what to expect and the excitement around it makes up the experience to be totally out of this world. All credit to the collaboration between client, agency and director.”



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