GoQuest to manage content development and distribution for Volkswagen Ameo Cup 2018

11 Jul,2018

By A Correspondent


GoQuest Media Ventures has launched its digital studios unit which has kickstarted its operations with global automobile brand, Volkswagen.


Said Darshan Bhatt, Director, GoQuest Digital Studios: “The Volkswagen Ameo Cup is an iconic series in itself and it gives us great joy to be able to work on it as our first project. The stakes involved are huge-It has a strong history of eight successful seasons and is probably one of the most anticipated events for motorsport enthusiasts in India. The racing events invariably generate record audience footfall of 20,000+ each year and at every venue, and the passion quotient is high. Our strategy is to therefore strengthen the existing popularity of the event through continuous fan engagement through multiple channels and utilize this popularity to reach out to newer audiences. The program incorporates psychographic, geographic and demographic valuables which presents a unique challenge for us as our very first end-to-end content creation and distribution project. We are looking forward to a great baptism through our association with the Volkswagen Ameo Cup and are extremely hopeful that our comprehensive quality work in every step of the content cycle will live up to the value of brand Volkswagen!”


Commenting on the objectives of the collaboration, Sirish Vissa, Head, Volkswagen Motosport India, added: “Our main discussion with GoQuest Digital Studios hovered around the goals of reaching out to wider audiences & establish a better connect with the existing users. We have seen racing being covered in a conventional manner so far in the country, and we wanted them to take a different spin and built a different angle with a more human element. This will give the viewers who haven’t had the exposure to motorsport yet to connect with it, and brand Volkswagen, in a far more personal level.”



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