Dentsu Webchutney, Chakra Tea redefine tea-breaks with Chai-Fi

05 Jul,2018

By A Correspondent

 

Chakra Tea, a tea brand from central India, has launched an initiative called Chai-Fi that brings moments of joy to the tea-breaks of workers by adding wi-fi to their lives.

 

As part of the initiative, Chakra Tea, along with Dentsu Webchutney, has designed and launched an innovative tea-kettle that is now being distributed at tea stalls popular with the workers. As the kettle is heated to make tea, it also generates wi-fi that is then made available to workers for free. They use the free wi-fi to connect to their favourite videos, music, movies, sports, news shows and even family members.

 

Said Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney: “Tea is such an integral part of our lives that it is difficult to think of it in a new light. Our team identified an opportunity in the tea-breaks and made these breaks even more refreshing by creating a tea-kettle that generates wi-fi when heated. We call it Chai-Fi.”

 

Added Priyank Khandelwal, MD, Chakra Tea: “The category is dominated by big names. For brand like us to stand out, innovation is critical. Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities.”

 

 

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