DCMN revamps its identity for India

03 Jul,2018

By A Correspondent


DCMN has announced its revamped brand identity with an attempt to stay ahead of the curve in the marketing and advertising industry.


Bindu Balakrishnan

Said Bindu Balakrishnan, Country Head – India, DCMN: “The starting point of the rebranding process was why the company was originally founded. We did a lot of workshops and surveys to understand how we perceive ourselves and how we speak about the company. The new identity is a result of those efforts.”




Matthias Riedl

Added Matthias Riedl, Co-Founder and Chief Growth Officer, DCMN: “We believe that the rebranding is an opportunity to think about the company voice, dynamics and industry fit, as well as to create a common understanding and consistent image, both internally and externally. We have been in this business for a decade now and it was high time we looked at our roots and understood important market developments, as well as potential new competitors, in order to take better decisions in future. The endeavour helped us find out how DCMN is unique and differentiated in the market.”



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