Concept PR bags Gold at PR World Awards

02 Jul,2018

By A Correspondent


Concept PR has bagged a Gold under the PR Agency Achievement of the Year category at the 7th Annual PR World Awards for its social communication campaign #Save Parsik Hill, executed on behalf of Public Relations Council of India (PRCI).


The ‘Save Parsik Hill’ campaign focused on the need to stop check plundering of the hills under the guise of quarrying and protects the bio-diversity of the area. The hills have been the major source of stones for the construction industry in Mumbai Metropolitan Region for over four decades and they have ravaged by blasting and exploiting much beyond the officially allotted areas.


“The PR World Award is recognition of a novel Social Communication Campaign initiated by Concept PR to focus on issues of community interest,” said Ashish Jalan, CEO and director of Concept PR. “It also stands testimony to the consultancy’s professional commitment, dedication and team work. We are happy to have executed the Parsik Hill campaign on behalf of not-for-profit PRCI,” he said.


Added B N Kumar, Executive Director – Concept PR: “We launched a well-orchestrated social communication campaign on the Environment Day in association with the Mumbai Press Club last year… The basic idea was to bring into sharp focus the environmental damage being done by unchecked quarrying. The campaign involved Twitter, Facebook posts and an online petition to the Chief Minister to stop further quarrying of the Hills.”



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