Cars24, Milestone Brandcom launch OOH campaign in Bangalore

25 Jul,2018

By A Correspondent

 

Milestone Brandcom has rolled out a huge OOH campaign for Cars24. Currently launched in Bengaluru, the campaign focusses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

 

The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.

 

Said Gajendra Jangid, VP-Marketing, Cars 24: “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to wider audience . This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”

 

Nabendu Bhattacharyya

Added Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom: “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”

 

 

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