Akshay Kumar & Harpic release sanitation message

03 Jul,2018

By A Correspondent

 

Harpic has announced Akshay Kumar as its brand ambassador to drive its new mission of ‘Har Ghar Swachh’.

 

Said Sukhleen Aneja, CMO and Marketing Director, South Asia RB Hygiene Home: “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitize people about basic cleaning habits and ensure that every Indian household has access to clean toilets. Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change – Values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change.”

 

 

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