Ajay Piramal, Sam Balsara recognised at IAA Leadership Awards

30 Jul,2018

 

By A Correspondent

 

The International Advertising Association’s (IAA) India Chapter presented the winners for the sixth edition of the coveted Leadership Awards at St Regis Hotel, Mumbai.

 

 

Key highlights of the panel discussion:

Prathyusha Agarwal, CMO- ZEEL: “TV has been the source of entertainment for every Indian household for decades and continues to be so. As the entertainment powerhouse of the country we believe only when we come together across platforms, extraordinary happens. Hence, we are here to provide the best solution to the advertisers. We are also witnessing huge growth in the regional markets and connecting with people in their own language is invaluable. Fundamentally, TV is and will always be relevant, but it is also a glorious time for marketers with digital and working together to effectively reach out to consumers”

 

Sanjay Behl, CEO- Raymond Ltd: “Properties that are being watched in India right now are at an all-time high beating world numbers. Fundamentally, there are two questions in context of media, first being brand position and second which medium helps me build my brand. I feel brands are working towards influencing immediate purchase rather than analysing which medium helps in the long run. No doubt, that the reach of TV is high, it is also quick as product life cycles are short and TV gives you a wide reach within a 30 second Ad duration. It is also intense as TV as a broadcast medium builds passive engagement vs Digital disengagement. I also feel quality innovations have been happening in consumption of the media as TV remains the second highest return on investment after paid research. I truly believe TV is a and will remain a powerhouse medium in our country.”

 

Shashi Sinha, CEO- IPG Media Brands India: “In the media agency ecosystem, there is a lot of discussion on ratings. I appeal that we must look at first impressions to make actual comparison and what comes easily to traditional advertisers may not appeal to the youth today. I feel TV has a long way to go and is a under nourished medium. However, for people to build brands, India still has a long way to go so one needs to advertise using TV as a medium.”

 

Partho Das Gupta, CEO – BARC India: “TV today reaches 836 mn individuals across India, we as Indians still are TV fanatics. People are spending 4 hrs on TV in the South of India. Almost 12 hours of advertising gets telecasted in India. Hindi content is still ruling, 688 mn viewers are watching GEC serials while at a similar number 680mn are watching movies which is a higher number than people who watch movies in the theatre. Sports as a genre is also going up. Overall, I would say TV is the biggest dominant medium today and will continue to grow.”

 

Said IAA India President Ramesh Narayan: “A unique power-packed event, we have with us advertisers, media, corporates all assembled to salute excellence in leadership. This is very inspirational.India chapter has been leading from the front to name a few initiatives #WorktoLivetoWork , IAA Mentorship for Women, IndIAA Regional Awards, Reigniting the Artist and Storyteller in you, IAA Olive Crown Awards, IndIAA national awards and for the first time in 80 years we have IAA World Congress  being hosted in Kochi in February 2019.”

 

Before the awards were presented, a panel discussion was moderated by Partho Dasgupta, BARC India with eminent panellists –Sanjay Behl, CEO, Raymond, Shashi Sinha, CEO of IPG MediaBrands and Prathyusha Agarwal, CMO, ZEEL on television medium being a strong influencer (See box alongside).

 

The highlight of the evening saw IAA India inducting veteran industryperson Sam Balsara into the IAA Hall of Fame for doing so much more than just founding and building a great communication company.

 

Ajay Piramal, Chairman, Piramal Group was recognised as the IAA Business Leader of the Year. Sharing his learnings from the Bhagwad Gita he mentioned it has the philosophy that can be used to practice on a day to day basis. ” Some of the lessons I have learned are to 1. Have courage – keep fighting 2. Be fearless – take the path less travelled  3. Focus on action – results follow actions 4. Be equanimous”.

 

The event was sponsored by Zee. Lokmat group was Associate Partner. Said Rishi Darda, Joint Managing Director and Editorial Director, Lokmat on the association: “At Lokmat as Maharahstra’s No 1 Newspaper we have always focussed on recognising individuals for their exemplary contribution across various areas. #IAALeadershipAwards  partnership compliments our organisational focus in identifying deserving marketers of today and providing a platform to create awareness on their outstanding work in their relevant area. The stellar jury also adds to the credibility of the event. The attendance of stalwarts in media, the hall of fame induction of Sam Balsara  and the motivation towards mentoring youngsters of tomorrow; all of which is focussed towards nurturing and developing the marketing fraternity. We thank industry for supporting us all through and IRS 2017 not only affirms our Maharashtra leadership but confirmed our leadership in Pune market.”

 

Here’s a list of the prizewinners:

Winner List – Leadership Awards 2018

 

 

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