Adidas & Posterscope launch campaign to celebrate 2018 Football World Cup

12 Jul,2018

By A Correspondent


We’ve read about this in the past, but here’s some more info. Posterscope India has rolled out an extensive outdoor campaign for the latest edition of the FIFA World Cup 2018 that is currently being held in Russia.


Said Sharad Singla, senior manager activation – Adidas India: “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”


Add Aditya Goel, assistant vice president – Posterscope (North): “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”



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