Zee Media & Castrol India address health concerns of truck drivers

21 Jun,2018

By A Correspondent

 

In the run up to the International Yoga Day today (June 21), Zee Media extended its support to Castrol India Limited on a health and well-being campaign addressing the health concerns of truck drivers.

 

Castrol Truck aasanas, developed as a result of a health and well-being survey conducted with over 1000 truckers, were launched a day ahead of the International Yoga Day in Baddi, Himachal Pradesh in an event hosted by Zee Media.

 

Said Kedar Apte, VP – Marketing, Castrol India: “We have been working with truck drivers for several decades now and have built a strong and enduring relationship with them. Through our long association with them, we have gained valuable insights about their lives and working conditions.  One of the key insights is the fact that most truck drivers in India end up neglecting their own health while struggling to make a decent living.

 

Added Mehraj Dube, Marketing Head of Zee Media: “This is a phenomenal initiative and we all at ZEE Media are very proud of being a part of it. Truck drivers are the backbone of India’s flourishing economy, so if they are healthy, our economy remains healthy.”

 

 

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