Wavemaker to manage digital creative and social mandate of TGBL’s tea and coffee brands

27 Jun,2018

By A Correspondent


Wavemaker India has won the digital creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.


The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category. The account was won post a multi-agency pitch. It may be noted that there is no further change reported in the mandate for traditional (non-digital) creative work.


Said Sonia Serrao, Global Media Lead, Tata Global Beverages: “As part of a move to consolidate the social media manadate for our India tea and coffee brands, we evaluated multiple agencies. We  finalised on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy. We look forward to a great association with team Wavemaker.”


Speaking on the win, Kishan Kumar MS, Managing Partner, Wavemaker India said: “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands. eg:  Kanan Devan Photography Escapade which now is in Season 3. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.



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