Vidooly partners Xaxis to launch new AI brand safety tool

25 Jun,2018

By A Correspondent

 

Video marketing analytics platform Vidooly is partnering Xaxis to launch a new Artificial Intelligence (AI) brand safety tool for Xaxis customers. The tool analyses all YouTube content to ensure contextual safety for specific brand values, enabling the prevention of ad placement in (or adjacent to) pornography, violence, illegal acts, communal videos and other suggestive content which could adversely affect brand’s reputation.

 

Said Nishant Radia, CMO and Co-founder, Vidooly: “Brand Safety is a key challenge for marketers advertising online. Recently in the US, around 300 brands were found advertising on YouTube channels promoting Nazis, propaganda and videos about white nationalists. Due to unsafe videos/ channels, at times advertisers have paused their video campaigns to secure the safety of their brands, but now advertisers have a powerful new tool to create a safety program appropriate to their brands. We aim to expand the scope and availability of this tool pan India and also globally in the next 12 months.”

 

Added Tushar Kalra, Head of Programmatic Trading, Xaxis: “Long gone are the days when advertisers could simply rely on reaching audiences in carefully curated programming environments. Most brands today have scaled their advertising on digital platforms like YouTube, where most content is user-generated, but their needs for mature and safe ad products and environments persist. Although it is not possible to eliminate all risks in user-generated media, our clients’ hard-won brand reputations must be protected with the best efforts possible. We appreciate our partnership with Vidooly to provide our clients with better brand safety controls, and we believe it’s essential that all digital platforms carrying ad-supported user-generated content do the same.

 

 

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