Tonic Worldwide & Aditya Birla Group roll out #FilterTheFuture

06 Jun,2018

By A Correspondent


This World Environment Day, the Aditya Birla Group took a pledge towards doing its bit to ensuring a green environment with the introduction of the first ever plantable filters on Facebook. These filters are features that can recognise human faces in photos in order to suggest graphics, like borders or stickers, to accompany the posts. Under this concept, which is designed by Tonic Worldwide, with every plantable filter that’s used on Facebook, the Aditya Birla Group will plant a tree with a pledge to #FiltertheFuture.


Talking about this innovative pledge, Chetan Asher, CEO, Tonic Worldwide, said: “#FilterTheFuture is an enabler for a bigger cause. Sometimes a simple interaction can drive a larger action and that’s the beauty of technology.”



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