Tonic ropes in Anjali Malthankar as NSD

14 Jun,2018

By A Correspondent


Tonic Worldwide has appointed Anjali Malthankar as its National Strategy Director in India. Malthankar brings with her fourteen years of experience in the advertising industry – developing deep insights, building brands and understanding the art of decoding human behaviour.


Prior to Tonic, she has worked with various agencies, such as Ogilvy & Mather, Law & Kenneth, DDB Mudra, Leo Burnett Orchard and Madison BMB. In her last full-time stint, Malthankar was leading strategic planning at Madison BMB. Over the past three years, she has been an independent consultant for leading advertising and research firms.


Commenting on the appointment, Chetan Asher, Founder & CEO, Tonic Worldwide, said: “We are delighted to have Anjali on board with us. Anjali fuels our ambition to build communication that is human centric and her deep understanding of Indian consumers and cultural insights will balance our tech led future focused approach.”


Talking about her new assignment, Malthankar said: “I am excited about sharing, learning and working with the young and energetic talent and proud to be part of a great leadership team. I really admire their people-centric approach in an industry where there is a high attrition rate and client relationships are short-term. Looking forward to shaping brands and cracking insightful work in a fast-paced digital world.”



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