Thoughtshop to handle Bayer’s hybrid rice seed brand

01 Jun,2018

By A Correspondent

 

Thoughtshop Advertising has bagged the creative mandate for life science company Bayer. The agency has provided end-to-end services to Bayer, from planning, strategy, conceptualisation to film production and execution across television, print, radio and digital platforms.

 

Commenting on the win, Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Production said: “We are honoured to be a part of the Bayer family, a global leader in the agriculture and health care space. We felt fortunate as client showed immense faith in us and bought very bold concepts in contrast to the Agri industry. As the TVC has received positive responses across key markets, we are now charging forward to deliver more riveting offerings for the brand across various mediums.”

 

Added Jayston D’souza, Bayer`s Head of Marketing Communication:  “Thoughtshop has done a very good job on the TVC right from the concept to managing the technicalities, it was impressive. With Thoughtshop’s quality body of work and their in-depth understanding of our brand, the industry and creative requirements, we believe we have found the right partner to assist us in highlighting our brand and key messaging across our core target audience.”

 

 

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