Taco Bell out to #MakePotatoGreat in India

22 Jun,2018

By A Correspondent

 

Taco Bell has just launched a unique potato-centric take on the traditional taco. Its new digital film starring comedian Tanmay Bhat connects with Taco Bell’s mission of making potato great.

 

Commenting on the launch of Crispy Potaco, Sidharth Shukla, Vice President and Head of Digital, Ogilvy Delhi said: “Getting the opportunity to launch another innovative product such as the Crispy Potaco for Taco Bell India was truly awesome. Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought.

 

 

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