Shoppers Stop launches ‘Sale Superheroes’ campaign

28 Jun,2018

By A Correspondent [updated]


Leading fashion retailer Shoppers Stop has introduced the ‘Sale Superheroes’ campaign, a unique narrative to promote their End of Season Sale. The campaign aims to encourage customers to leverage their talent and skills for finding good shopping deals and maximise their shopping experience during the end of season sale by the brand.


The digital film has been directed by Vishesh Verma, produced by Anomaly Production Pvt. Ltd. and conceptualised by Contract Advertising. The campaign theme features different types of consumers who have the instinct to spot the perfect deals. It places importance on smart buyers who can use their skill to find the perfect shopping deals, identify the right destination to find latest fashion during sale and gain maximum benefit out of sales by brands.



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