Shoppers Stop launches ‘Denim to Work’ campaign

04 Jun,2018

By A Correspondent


Leading retailer Shoppers Stop has introduced the ‘Denim to Work’ campaign, aninitiative encouraging working professionals to include denims in their work wear wardrobes.


Said Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop: “With growing awareness and an increasing affinity towards denims across age groups, we believe there is a huge untapped market for denim segment in the apparel industry. Organised retail sector, young population, online penetration of denims, growing popularity of engineered/ distressed denim, varied fabric washes and changing classification of consumer’s wardrobe are some of the key growth drivers which will further fuel the growth of this segment. Shoppers Stop aims to tap into this market growth and leverage its large offering in the denim category through the ‘Denim to Work’ campaign which has been rolled out across multimedia platforms with print, radio, outdoor and a digital film.”


The digital film for the ‘Denim to Work’ campaign has been produced and directed by Mirum and the ad creatives have been created by Shoppers Stop’s ad agency Contract Advertising.



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